FIT, a new science-based sports apparel company.
Creating products to improve athletes performance.
The guys behind the brand studied BSc Sports Technology at Sheffield Hallam University. After graduating they worked as a PE teacher, but have always been eager to make their mark in product development.
Ben used his own interest in endurance events and studying current technological advances in these areas has enabled Ben to actively combine unique fabrics and materials to create products which actually improve performance.
Since creating the FIT company, they have aimed at creating bigger, better and more innovative materials with every step.
Of course, the 4 current products are only the start of FIT’s journey. With more products and ideas on the horizon FIT want to go bigger and better, aiming to become the go-to brand for endurance athletes.
Really light sunglasses and great lenses, just need a bit more sunshine so I can wear it 👍
Great design. Looks great on my Matt black bike wearing this. The silk feeling is incredible. This is my favourite jersey I own.
Brilliant sunglasses, ended up getting both style frames they’re that nice. Brilliant value for money
Saw the jersey on Instagram and took a gamble. Wow, this is a great product. As a professional cyclist I only want products that feel elite and perform well. This does both, after being on the bike 3 hours it feels as good as when I first put it on. Great stretch ability, enough compression for the body to be streamlined, and feels like a second skin. Highly recommend.
Fantastic value sunnys
Received my FIT sunglasses this morning and I am very impressed by the quality and attention to detail. Very fast delivery times and excellent service. Thank you.