FIT, a new science-based sports apparel company.

Creating products to improve athletes performance.

The entrepreneur behind the brand, Ben Eldridge studied BSc Sports Technology at Sheffield Hallam University. After graduating he worked as a PE teacher, but has always been eager to make his mark in product development.

Using his own interest in endurance events and studying current technological advances in these areas has enabled Ben to actively combine unique fabrics and materials to create products which actually improve performance.

Since creating the FIT company, they have aimed at creating bigger, better and more innovative materials with every step.

Of course, the 4 current products are only the start of FIT’s journey. With more products and ideas on the horizon FIT want to go bigger and better, aiming to become the go-to brand for endurance athletes.