FIT, a new science-based sports apparel company.

Creating products to improve athletes performance.

The guys behind the brand studied BSc Sports Technology at Sheffield Hallam University. After graduating they worked as a PE teacher, but have always been eager to make their mark in product development.

Ben used his own interest in endurance events and studying current technological advances in these areas has enabled Ben to actively combine unique fabrics and materials to create products which actually improve performance.

Since creating the FIT company, they have aimed at creating bigger, better and more innovative materials with every step.

Of course, the 4 current products are only the start of FIT’s journey. With more products and ideas on the horizon FIT want to go bigger and better, aiming to become the go-to brand for endurance athletes.